Privacy Policy

Effective Date: August 18, 2026

BSA Motorcycles Columbus is operated by Throttle Company. This Privacy Policy explains what information we collect through this website, how we use it, and the choices available to you.

1. Information We Collect

Information You Provide

When you contact us, check motorcycle availability, schedule a test ride, join a mailing list, or otherwise submit information through the website, we may collect information such as:

  • Name
  • Email address
  • Phone number
  • Motorcycle model or product interest
  • Preferred motorcycle color
  • Questions or comments
  • Test ride or appointment information
  • Other information you choose to provide

Website Usage Information

We use website analytics and related technologies to understand how visitors use our site. This may include information about pages visited, referral sources, browser and device type, general geographic information, and interactions with website content.

2. How We Use Information

We may use information collected through the website to:

  • Respond to motorcycle availability requests and other inquiries
  • Schedule and manage test rides or appointments
  • Provide information about BSA motorcycles, products, events, or dealership services
  • Maintain customer and prospect records
  • Follow up with people who have expressed interest in a motorcycle
  • Improve the website and understand how visitors use it
  • Measure the effectiveness of our marketing
  • Protect the website and prevent misuse

If you separately choose to receive marketing communications, we may also use your contact information to send dealership news, product announcements, events, and similar updates. You may unsubscribe from marketing emails at any time using the unsubscribe link provided in those messages.

3. HubSpot

We use HubSpot for customer relationship management, website forms, lead management, scheduling, and website tracking.

Information you submit through HubSpot-powered forms or scheduling tools may be stored in our HubSpot account and associated with a customer or prospect record so that we can respond to your request and maintain a history of your interactions with us.

HubSpot may also use cookies and similar technologies to help us understand website activity and associate website interactions with submitted inquiries where appropriate.

4. Google Analytics

We use Google Analytics to help us understand how visitors find and use the website.

Analytics information is used in aggregate to evaluate website traffic, visitor behavior, page performance, and the effectiveness of our marketing and content.

Google Analytics may use cookies and similar technologies as part of this measurement.

5. Cookies and Similar Technologies

This website may use cookies and similar technologies for functions including:

  • Website operation
  • Analytics and performance measurement
  • Remembering visitor preferences
  • Customer relationship and lead tracking

You may be able to control cookies through your browser settings and through any cookie or privacy controls made available on this website.

Disabling certain cookies may affect some website features.

6. How We Share Information

We may share information with service providers that help us operate the website and dealership, including providers used for website hosting, analytics, customer relationship management, communications, and appointment scheduling.

These service providers process information in connection with the services they provide to us.

We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, or prevent fraud or misuse.

7. Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this policy, including maintaining customer and prospect records, providing dealership services, complying with legal or business requirements, and resolving disputes.

We take reasonable measures to protect information in our possession. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Your Choices

You may:

  • Unsubscribe from marketing emails using the unsubscribe link in those messages
  • Decline or limit certain cookies through available website or browser controls
  • Ask us to update inaccurate contact information
  • Ask us questions about information we maintain about you
  • Request deletion of information where appropriate and subject to applicable legal or business requirements

To make a privacy-related request, contact us using the information below.

9. Third-Party Websites and Embedded Content

The website may contain links to or embedded content from third-party websites and services.

Those third parties may collect information according to their own privacy practices. BSA Motorcycles Columbus and Throttle Company are not responsible for the privacy practices of third-party websites or services.

10. Children’s Privacy

This website is intended for a general audience and is not directed toward children under 13. We do not knowingly seek to collect personal information from children under 13 through this website.

11. Changes to This Policy

We may update this Privacy Policy from time to time as our website, technology, or business practices change.

The current version will be posted on this page with its effective date.

12. Contact Us

If you have questions about this Privacy Policy or a privacy-related request, contact:

BSA Motorcycles Columbus at Throttle Company
1130 West Mound Street
Columbus, Ohio 43223

Email: info@throttlecompany.com
Phone: 614-600-2421